fresh consulting was created by Melissa Waters in November 2009. Having a background in Advertising and Marketing she saw a need for produce growers and suppliers to have a marketing service available to them at selected times of the year. As most produce people know it's a very busy time when your picking, packing and sending your produce to market. As this is a key time for sales it's important that all the hard yards are profitable. This is where fresh consulting can help. While you are ensuring the fruit leaves the trees or the onions don't get rained on there will be a dedicated marketing team reporting back to you.
Media releases can be sent out about your produce to help educate customers about the best ways to eat, store and select your produce. Demonstrations can be booked in advance so that customers experience your produce at its best. During the season visits to independents and supermarkets are conducted to educate the produce manager and ultimately increase sales. fresh consulting is your mobile marketing department when it's needed the most.
The following links are the growers and suppliers that have used fresh consulting to provide marketing services.
Southern Produce | Fresh Thinking